About Tatva Chakra
Jewellery Born from Art. Inspired by Meaning.
Jewellery can be beautiful.
But when it begins with an idea, carries a story, and holds a deeper meaning — it becomes something more.
Tatva Chakra is a premium 925 silver jewellery brand built around the belief that jewellery can be a form of art, expression, and meaning.
Our signature artistic collections are created from the original artwork of Ritu Choudhary, the artist and creator behind ART Tube. Her artwork is thoughtfully transformed into jewellery through precision, craftsmanship, and attention to detail.
Alongside these original artist-designed collections, Tatva Chakra also brings together thoughtfully handpicked and curated jewellery pieces selected for their design, craftsmanship, symbolism, and ability to complement the world we are building.
Whether a piece begins as an original artwork or is carefully selected for our collection, our intention remains the same:
To bring you jewellery that feels beautiful, meaningful, and worth keeping.
We create jewellery for those who don't simply want to wear something beautiful — but want to wear something that means something.
WHERE ART BECOMES JEWELLERY
At the heart of Tatva Chakra is a simple belief:
Jewellery should be more than an accessory.
It should tell a story.
It should express individuality.
It should carry an emotion, an idea, or a symbol that feels personal to the person wearing it.
Our original artist-designed creations begin with imagination — a sketch, an idea, a symbol, or a story.
The artwork is then carefully explored, refined, modelled, and developed into jewellery while preserving the character and essence of the original concept.
Through skilled craftsmanship and modern jewellery-making processes, an artistic idea becomes something that can be worn, cherished, and remembered.
From the artist's hand to your story.
THE PEOPLE BEHIND TATVA CHAKRA
Ritu Choudhary & Amit Kumar
Tatva Chakra is co-founded by Ritu Choudhary and Amit Kumar, bringing together creative vision, technology, design, and a shared appreciation for meaningful jewellery.
Ritu Choudhary is the artist and creator behind ART Tube, and her artistic vision forms the creative heart of Tatva Chakra's original artist-designed collections.
Together, Amit and Ritu are building Tatva Chakra as a jewellery brand where art, craftsmanship, culture, symbolism, and contemporary expression come together.
Their shared vision is simple:
To create and curate jewellery that is not only beautiful to wear, but meaningful to own.
THE ARTIST BEHIND OUR SIGNATURE DESIGNS
Ritu Choudhary
The creative vision behind Tatva Chakra's original artistic collections comes from Ritu Choudhary, the artist and creator behind ART Tube.
Her artistic language draws inspiration from the world around us — from Indian culture and mythology to nature, sacred geometry, symbolism, and the timeless visual traditions of India.
Rather than beginning with jewellery trends, her signature designs begin with ideas and stories.
A concept is first explored through hand-drawn artwork before being developed into a jewellery design.
This artist-first approach gives our original collections their distinctive identity:
Original Artwork → Thoughtful Design → Fine Craftsmanship → Meaningful Jewellery
BEYOND ORIGINAL ARTWORK
Tatva Chakra is not limited to one artistic expression.
While Ritu Choudhary's original artwork forms the creative heart of our signature collections, we also believe in discovering beautiful pieces beyond our own designs.
Our collection therefore includes thoughtfully handpicked and curated jewellery selected from trusted makers, craftsmen, and partners whose work aligns with our appreciation for design, craftsmanship, symbolism, and timeless beauty.
Some pieces begin with an original artwork.
Some are discovered and selected because of their character, meaning, craftsmanship, or distinctive design.
Each has a place within Tatva Chakra because we believe a jewellery collection should be about what speaks to you, not simply where a piece began.
Original creations. Thoughtful selections. One shared philosophy.
INSPIRED BY INDIA. CREATED FOR TODAY.
India has always had a deep relationship with jewellery.
Across generations, jewellery has represented identity, celebration, devotion, heritage, protection, beauty, and personal expression.
Tatva Chakra draws inspiration from this rich cultural landscape while creating designs for the contemporary wearer.
Our collections explore influences such as:
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Indian art and culture
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Mythology and sacred stories
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Nature and its forms
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Sacred geometry
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Cosmic and celestial symbolism
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Spiritual and meaningful motifs
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Traditional Indian aesthetics
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Contemporary artistic expression
We don't simply recreate the past.
We reinterpret inspiration through a modern artistic lens.
Ancient inspiration. Contemporary expression.
THE TATVA CHAKRA PHILOSOPHY
The name Tatva Chakra reflects two powerful ideas.
Tatva — the essence, principle, or fundamental nature of something.
Chakra — a wheel, cycle, or dynamic force of movement and energy.
Together, they represent our belief that every creation should have an essence and a story, while continuing to evolve with the person who wears it.
For us, jewellery is not only about how something looks.
It is about what it represents.
A symbol can remind you of something.
A form can represent something you believe in.
A piece can become connected to a memory.
And over time, jewellery can become part of your identity.
CRAFTED WITH PURPOSE
Every Tatva Chakra piece is selected or developed with a focus on:
✨ ART & DESIGN
Our original collections begin with artistic concepts and artwork, while our curated pieces are chosen for their distinctive design and character.
💎 PREMIUM 925 SILVER
We use 925 sterling silver for our core silver jewellery collections, combining timeless beauty with everyday wearability.
🔍 PRECISION
From the smallest detail in an original artwork to the final jewellery piece, we value precision at every stage.
🛠 CRAFTSMANSHIP
We work with skilled craftsmen and modern jewellery-making processes to transform artistic concepts and selected designs into finely finished pieces.
♾ TIMELESSNESS
We aim to bring together jewellery that remains meaningful beyond a single season or fleeting trend.
MORE THAN AN ACCESSORY
A necklace can carry a memory.
A ring can represent a promise.
A pendant can carry a symbol that means something only you understand.
A pair of earrings can become part of the way you express yourself.
This is why we believe jewellery should have a life beyond the moment it is purchased.
It should become yours.
Wear it every day.
Wear it on an important occasion.
Gift it to someone you love.
Pass its story forward.
OUR SIGNATURE
At Tatva Chakra, our collection is guided by four principles:
✨ ORIGINAL ARTIST-DESIGNED COLLECTIONS
Our signature collections are created from original concepts and artwork by Ritu Choudhary.
✨ THOUGHTFULLY CURATED PIECES
Alongside our original collections, we handpick selected jewellery pieces that complement the Tatva Chakra aesthetic and philosophy.
💎 PREMIUM 925 SILVER
Our core silver collections are crafted using 925 sterling silver, chosen for its quality, beauty, and everyday wearability.
✨ TIMELESS & MEANINGFUL DESIGNS
Whether born from artwork or thoughtfully selected, we look for jewellery inspired by stories, symbols, culture, nature, and the world around us.
OUR PROMISE
We want every Tatva Chakra experience to feel as considered as the jewellery itself.
From the first sketch to the final piece, and from the pieces we create to the pieces we carefully select, we care about:
Design.
Detail.
Quality.
Meaning.
Experience.
We are continuously working to create and curate jewellery that feels special when you first discover it — and even more special after it becomes part of your story.
THE JOURNEY OF A TATVA CHAKRA PIECE
Not every Tatva Chakra piece follows exactly the same journey.
Our original artist-designed pieces follow an artistic process:
01 — THE IDEA
An idea, emotion, symbol, or story takes shape.
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02 — THE ARTWORK
The concept is explored through original hand-drawn artwork.
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03 — THE DESIGN
The artwork is refined and developed into a jewellery concept while preserving its artistic character.
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04 — THE CRAFT
The design is transformed into jewellery through skilled craftsmanship, precision, and careful finishing.
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05 — YOUR STORY
The finished piece leaves our hands and becomes part of yours.
Our curated pieces follow a different journey — they are discovered, evaluated, and thoughtfully selected before becoming part of the Tatva Chakra collection.
Different beginnings.
One destination: jewellery with character and meaning.
WHY TATVA CHAKRA?
Because we believe jewellery can be beautiful and meaningful.
Because we believe original art deserves to be experienced in more ways than one.
Because we believe beautiful jewellery can be discovered in many forms.
Because Indian culture holds an endless universe of stories, symbols, forms, and inspiration.
And because the best jewellery isn't necessarily the piece everyone is wearing.
It's the piece that feels like you.
WEAR THE ART. CARRY THE MEANING.
Tatva Chakra is more than a jewellery brand.
It is a meeting point between art and adornment, tradition and contemporary design, imagination and craftsmanship.
Some pieces begin as original artwork.
Some are thoughtfully discovered and handpicked.
Every collection carries an inspiration.
And every piece eventually becomes part of someone's story.
Your story.
Welcome to Tatva Chakra.
Jewellery born from art.
Inspired by meaning.
Thoughtfully curated.
Made to become yours.
LET'S CREATE STORIES TOGETHER
We would love to have you be part of the Tatva Chakra journey.
Explore our collections, discover the stories behind the designs, and find a piece that speaks to you.
TATVA CHAKRA
A brand operated by Riami Ventures
📧 support@tatvachakra.com
📞 +91 93455 27740
📍 SF 302, Subbu Complex
Thadagam Road, RS Puram
Coimbatore – 641002
Tamil Nadu, India